Let's Talk Postpartum

Viva Expert Renata from Lila Jasmine is a midwife, nurse, and mum of three who’s helped hundreds of women navigate the 4th trimester. In this blog, she shares 10 practical and empowering tips to support your feeding journey - and protect your mental health along the way.

Breastfeeding Awareness Week is here, and it’s not about pressure or perfection. We unpack what the week’s all about, the real breastfeeding stats in Aotearoa, where to get free support, and what sustainable care actually looks like (hint: it goes way beyond latch advice).

Viva Expert Kate Bird (IBCLC - Lactation consultant, registered nurse, mama of 3, and postpartum pro) breaks down cluster feeding - what it is, why it happens, and how to survive it without doubting your body (or your sanity). Because spoiler alert: it’s normal, it’s clever, and it won’t last forever.

Whether you’re days away from birth or already feeding a hungry newborn, this guide created by Viva Expert Renata Lardelli, is here to help you prepare for breastfeeding not just practically, but emotionally and physically too. Because support isn’t a “nice-to-have” in the postpartum season, it’s the key to making breastfeeding sustainable. 

Breastfeeding can be an incredible bonding experience, but it also comes with its own set of challenges. At Viva La Vulva, we understand the importance of supporting mamas through their breastfeeding journey.  Our Breasties Hot/Cold Therapy Packs are designed to...