For too long many mothers have been raised to believe that because were biologically ‘made’ to produce babies, we need to suck up all the pain and discomfort that childbirth brings. Well, we say a big ‘hell no’ to that. We’re normalising postpartum and all that comes with it! 

We formulate and design our products with mama, baby, and the planet in mind. The ingredients we use are natural, gentle on skin, no-nasties (paraben, palm oil, synthetic fragrance-free), made in NZ and only tested on human mums. Check out more information about the ingredients and their benefits here

We believe in creating a sustainable future for our children, and it starts with us. Our products are multi-use, and so are the bottles they come in. We make sure all of our bottles are not only recyclable but also reusable and refillable. Our boxes and packaging are printed with sustainable inks on recyclable cardstock. We are always looking for ways to continue to create a positive impact on our planet where possible.

We believe all mothers deserve to feel empowered throughout birth and postpartum. By breaking down the taboo of talking about the raw realities and experiences of the fourth trimester and beyond, sharing tips and tricks and real-life experiences, we can help support mothers to feel more confident. We’re all in this together mama.