{"title":"Pregnancy Essentials","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePreparing for postpartum starts in pregnancy. From nourishing body care to tools that support birth prep and perineal massage, these pregnancy essentials help you care for your body now — so recovery feels softer later.\u003c\/p\u003e","products":[{"product_id":"mama-to-be-belly-mask-viva-la-vulva","title":"Mama-to-Be Belly Mask - The OG","description":"\u003cp class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003eShe’s the OG belly mask, made right here in New Zealand. Mama-to-be, here’s a little something for you and your bump.\u003c\/p\u003e\n\u003cp class=\"\"\u003eThink of her like a sheet mask for your face… but made for your belly. Because growing a human can be tiring stuff, and your skin deserves a little love too. \u003c\/p\u003e\n\u003cp class=\"\"\u003eInfused with natural hydrating ingredients, she’s designed to soothe, nourish, and hydrate tight or stretching skin.\u003c\/p\u003e\n\u003cp class=\"\"\u003eA bump-care ritual that feels as good as it looks and she makes an amazing gift too.\u003c\/p\u003e","brand":"Vivalavulva","offers":[{"title":"Default Title","offer_id":44969195405609,"sku":"BELLY01","price":22.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/5885\/7769\/files\/VLV-BellyMask_Shot1.jpg?v=1707699682"},{"product_id":"perineal-massage-oil-viva-la-vulva","title":"Perineal Massage Oil - The Prep Queen","description":"\u003cp class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the little bottle who’s here to help your perineum prep for the big day.\u003c\/p\u003e\n\u003cp class=\"\"\u003eThe Viva La Vulva Perineal Massage Oil is an all-natural blend designed for use from 34 weeks onwards, making perineal massage easier, more comfortable, and part of your mental and physical warm-up for birth.\u003c\/p\u003e\n\u003cp class=\"\"\u003eMade with carefully chosen natural oils, she’s lightweight, nourishing, and formulated to respect your vagina's natural balance, gentle on delicate skin without disrupting your natural flora.\u003c\/p\u003e\n\u003cp class=\"\"\u003eHere to support your perineum for the stretch of its life!\u003c\/p\u003e\n\u003cp class=\"\"\u003eEvidence suggests that practising perineal massage in late pregnancy may lower the likelihood of tearing or the need for episiotomy.\u003c\/p\u003e\n\u003cp class=\"\"\u003eBut, like all research on the incredible female body, studies are limited.... \u003c\/p\u003e","brand":"Vivalavulva","offers":[{"title":"Default Title","offer_id":44969195831593,"sku":"PERI002","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/5885\/7769\/files\/VLV-PerinealMassageOil_Shot10.jpg?v=1707699700"},{"product_id":"the-mother-sip-raspberry-leaf-tea-viva-la-vulva","title":"The Mother-Sip Raspberry Leaf Tea – Your Birth Prep Brew","description":"\u003cp data-start=\"465\" data-end=\"525\"\u003eWe’re ready to spill the tea… The Mother-Sip has landed.\u003c\/p\u003e\n\u003cp data-start=\"527\" data-end=\"800\"\u003eThis natural raspberry leaf tea has been used for generations as part of pregnancy wellness and labour preparation. Loved by mamas for its nourishing, grounding ritual, it’s the perfect daily sip to help your body prepare for birth, and gently support you into postpartum.\u003c\/p\u003e\n\u003cp data-start=\"802\" data-end=\"1103\"\u003eMade with premium, organic raspberry leaf, this pregnancy tea is traditionally enjoyed from \u003cstrong data-start=\"885\" data-end=\"905\"\u003e36 weeks onwards\u003c\/strong\u003e as part of birth preparation routines. Many women choose raspberry leaf tea as a simple, natural way to tune into their body, slow down, and create a moment of calm in the final weeks of pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"1105\" data-end=\"1229\"\u003eThink of The Mother-Sip like your trusty sidekick, here to keep you feeling anchored, nourished, and ready for what’s next.\u003c\/p\u003e","brand":"Vivalavulva","offers":[{"title":"Default Title","offer_id":44969202090281,"sku":"TEA001","price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/5885\/7769\/files\/VLV-themother-sip-tea-web-res.png?v=1709161610"},{"product_id":"birth-affirmation-cards-a6-viva-la-vulva","title":"Birth Affirmation Cards - You’ve Got This, Mama","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBirth is intense - beautiful, messy, overwhelming, sometimes all at once. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhen you’re in it, you need words that actually land. That’s where this babe comes in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach of these cards holds a strong, grounding message designed to remind you what you’re capable of when contractions hit and things get real. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNo soppy mantras - just raw, empowering words made for labour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStick them on the wall, hand them to your support team, or pack it up in your hospital bag. They’re here to hold you steady when you need it most.\u003c\/span\u003e\u003c\/p\u003e","brand":"Vivalavulva","offers":[{"title":"Default Title","offer_id":47649912652073,"sku":"BIR001","price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/5885\/7769\/files\/VLV_BIRTHAFFIRMATIONS2.png?v=1713837189"},{"product_id":"the-mama-to-be-baby-shower-gift-bundle-viva-la-vulva","title":"Mama-to-Be Baby Shower Gift Bundle - Because Mama Deserves It","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis babe flips the baby-shower script. While everyone else is buying onesies, she’s here for the real MVP - the mama!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePacked with pregnancy and postpartum must-haves she’s designed to help her recover, rest, and feel celebrated through pregnancy, birth, and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWrapped in our signature Viva pink gift box and paired with a greeting card (we’ll even handwrite it for you), \u003c\/span\u003e\u003cspan\u003ethis\u003c\/span\u003e\u003cspan\u003e babe is the ready-to-go gift she’ll actually use, and love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eP.S. Please tell mama not to burn her candle until 36+ weeks Clary Sage is a powerful herb that can stimulate the uterus and induce labour\u003c\/span\u003e\u003c\/p\u003e","brand":"Viva La Vulva","offers":[{"title":"Default Title","offer_id":47677640868137,"sku":"","price":164.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/5885\/7769\/files\/VLV-styled-mamatobebundle-webres.png?v=1773619978"},{"product_id":"the-home-stretch-bundle","title":"The Home Stretch Bundle - You’re Almost There, Mama","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHey mama! You’re so close now! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe final weeks are here, and this babe’s got your back (plus your belly and your vulva). \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShe’s the ultimate feel-good bundle to help you soak, sip, stretch, and settle in as you get ready to meet your baby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside, you’ll find the gals that bring calm, comfort, and care to your last trimester rituals - from our hydrating belly mask to a relaxing bath soak and a soothing cup of raspberry leaf tea. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s all about creating small, grounding moments that remind you to slow down, breathe, and feel ready for what’s next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou’ve got this, mama.\u003c\/span\u003e\u003c\/p\u003e","brand":"Viva La Vulva","offers":[{"title":"Default Title","offer_id":47707943731497,"sku":"","price":109.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/5885\/7769\/files\/VLV-STYLED_HOMESTRETCH-pink.png?v=1771384760"},{"product_id":"pregnancy-bath-soak","title":"Pregnancy Relaxing Bath Soak - Soak It Up, Mama","description":"\u003cdiv title=\"Page 1\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHey mama-to-be, your body’s working overtime right now. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGrowing a whole human is no small job. She’s here to bring a little calm, comfort, and care to the ride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBlended with natural salts, soothing oils, and skin-loving botanicals (think kawakawa, calendula, coconut milk, and oatmeal), she’s designed with pregnancy in mind. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis soak is your self-care ritual for a stretching belly, tired body, and busy mind – and yes, she’s pregnancy-safe.*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShe even comes packaged in a biodegradable bag, because caring for the planet matters too.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e*Always check with your Lead Maternity Carer before use, as bath safety times differ for every mama.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Viva La Vulva","offers":[{"title":"Default Title","offer_id":48193582137641,"sku":"SOAK002","price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/5885\/7769\/files\/VLV_PREGNANCYSOAK.jpg?v=1713834212"},{"product_id":"tea-strainer","title":"Tea Strainer","description":"\u003cp\u003eWhat good is loose-leaf tea without its trusty strainer? Here's the ultimate sidekick to \u003cstrong\u003e\u003cem\u003eThe Mother-Sip Raspberry Leaf Tea\u003c\/em\u003e\u003c\/strong\u003e. Perfect for keeping those tea leaves in check while you sip your way to toning your uterus.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe mesh means your tea stays in the strainer, not in your cup.\u003c\/li\u003e\n\u003cli\u003eMade from stainless steel, it’s sturdy, reliable, and ready for daily brews.\u003c\/li\u003e\n\u003cli\u003ePop it in the dishwasher or rinse it under the tap, it’s that simple.\u003c\/li\u003e\n\u003cli\u003eDesigned to fit snugly in your favourite mug.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour tea ritual just got a whole lot easier - because you deserve a stress-free brew every time.\u003c\/p\u003e","brand":"Viva La Vulva","offers":[{"title":"Default Title","offer_id":49653531017513,"sku":"","price":4.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/5885\/7769\/files\/Tea-trainer-Web.png?v=1736757017"}],"url":"https:\/\/www.vivalavulva.co.nz\/collections\/pregnancy-essentials.oembed","provider":"Viva La Vulva","version":"1.0","type":"link"}